Monthly Archives: June 2018

The Cost of IT Downtime on Your Business

Many small and mid-sized business owners think IT downtime only cost them a few productive hours, but there’s a lot more at stake when your systems go down. Customer satisfaction and loss of brand integrity are just two of the key losses apart from more evident costs, such as lost productivity and what often adds up to a high tally of lost profits from sales, billable hours, and/or however else your business earns an income.  Here’s a few other ways downtime can hurt your business: 1. Customer Loss – Today’s buyer lacks patience; they are used to getting everything at the click of a mouse, at the tap of a finger. Suppose they are looking for the kind of products/services that you offer and your siteRead Full Article


Has Your Website Been Optimized for Mobile Users?

Did you know that this year there will be more mobile web surfers than stationary ones? That means more prospects are accessing your business website more through their smart phones, tablets or other mobile devices than with a laptop or PC. If you thought you had time to make the switch this year, you may want to reconsider in light of new research. A recent study revealed that around 40% of prospects move on to a competitor if they have a poor mobile experience. How prepared is your business for this change? Well, if you are just starting out, the following checklist will help you optimize your business website for these users:   1. Make sure your mobile site is different from your regular businessRead Full Article


Five Ways Your Business Can Improve Its Search Engine Rankings through SEO

In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results. In other words, improve your rankings through Search Engine Optimization or SEO, for short. 1. HTML tags – Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.   2. Alternative text images – Ensure that most of the images on your website have alternative text tags. Alt tagsRead Full Article


Five Things You Should Do Right Now to Preserve Your Network and Systems

What are you doing to protect one of your most valuable assets — your computer network and its systems? Here are five things you should start doing right now: 1. Back Up Files Every Day – As catastrophic as data loss is, the number of businesses that still are not backing up their computer network is unbelievable. According to the Symantec Small to Medium Size Businesses (SMB) data, only 23% of small to mid-sized businesses (SMBs) are backing up their data on a daily basis and fewer than 50% are backing up data weekly. Any number of events can result in data loss, so the importance of frequently backing up your computer network cannot be overstated. 2. Ensure Backup Procedures Are Checked Regularly – Many times businessRead Full Article