2. Option to access the actual website – That said, do provide your viewers with the option to access your regular business website through their mobile device, as some viewers will prefer to stick with what is familiar.
3. Sitemap – Whether it’s your actual website or the mobile version, make sure you have a sitemap in place. A sitemap just makes it easier for your viewers to navigate through the site.
4. Get rid of flash – Most mobile devices don’t support flash. Keep this in mind when optimizing your website for the mobile surfer. Simple images that load fast are your best bet.
5. Testing – Make sure you test your mobile website thoroughly on different operating systems, browsers and devices. What looks good on one device might be totally distorted on another.
You could also develop a mobile application instead of a website, but most small and medium businesses find that option too expensive and complicated. So, for now, put the five tips mentioned above into use and get your mobile-friendly business website into action.